Big Fight Deal August 17-26

Update 8/8/17:  The national homepage creative for the Fight Night Bundle will NOT feature a price point, to ensure the best customer experience online and allow franchise flexibility on pricing for this deal. Franchisees supporting the current Big Summer Deal at a price point other than $19.99 can continue to do so during the Fight Night promotion.

RGMs: Adjust prep plans/food orders as needed. Coupon HK will be auto-downloaded to SUS stores.

ARLs: If you do not wish to participate, please contact your Menu Management Contact by August 10.

To support the expected increased traffic for the August 26 Floyd Mayweather Jr. vs. Conor McGregor fight, we will be rebranding the Summer Meal Deal currently in the Hero 3 position on the homepage as the Big Fight Deal. This deal ($19.99 2 Large 2-Topping Pizzas and a single order of Breadsticks) is identical to the Summer Meal Deal (SUS code [HK]) and will run from August 17–26. No action is required if your organization is supporting offer [HK] currently.

When promoted in 2015, we saw sales performance of ~3.5% ticket mix for the full window and ~7% ticket mix the day of the fight, and expect similar results this year. Restaurants should expect to see a slight increase in large pizzas and breadsticks as a result of the deal being featured online. This offer will be supported on the Pizzahut.com homepage and through online advertising.